During the Great Recession, the National Association of Realtors® analyzed that nearly 9.3 million homeowners underwent a foreclosure, deed-in-lieu of foreclosure or a short sale. After sitting out of the market for several years to rebuild their credit, these former homeowners are slowly coming back to the market looking for another chance at homeownership.
For homeowners considering selling, the “for sale by owner” option may seem appealing. The advantage may seem clear: a seller can eliminate – or partially eliminate – the broker commission and keep the maximum possible profit from the sale. Particularly in a sellers’ market, FSBO may seem like a simple and lucrative option.
NYSAR is launching a new online media campaign. It will show the benefits of working with a New York State REALTOR® when selling a home. A creative and humorous, shareable video casts the REALTOR® as a “trusted wingman” in guiding consumers to make good decisions. The online advertising campaign, on various digital networks, will be used to drive consumers to the new NYSAR.com consumer “Wingman” branded landing page. They will learn more about the value of working with a REALTOR® and use our Find a REALTOR® tool connecting to members in their own area. Click here and “Share” the video today!
High-Tech Tools to Sell Your Home
By Lisa Bouchard Hoe
Hudson Register-Star, July 30, 2016
Not long ago, searching for a new home meant jumping in the car with your real estate agent and driving through neighborhoods, looking at house after house until you find ‘the one.’ While people may still look at numerous houses before deciding which one is home, chances are that they clicked from webpage to webpage to find them.